PASSPORT to downtown St. Pete: Yelp’s Secret Cash Mob

November 10, 2013 at 8:42 pm

I know, I know. How much Yelping can one person do? There has been life beyond Yelp in the past week, but all the Yelping isn’t giving me any time to write about anything else! So many social engagements…it’s a hard life. I love a full calendar.

Yesterday was the sixth event in Yelp Tampa Bay’s PASSPORT to downtown St. Pete. It was Yelp’s Secret Cash Mob.

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Click here to read about Tuesday night’s Yelp’s the Mac Daddy event at MacDinton’s.

Click here to read about Wednesday night’s The Gallery of Yelp event at the Florida Craftsmen Gallery.

Click here to read about Thursday night’s Yelp’s 50 Shades of Plaid event at The Birchwood.

Click here to read about Friday night’s Yelp Plays with Fire event at Painting with Fire Studio.

Most Yelp events are all about business owners giving Yelpers a taste of what they have to offer. The secret cash mob was about Yelp giving back to an unsuspecting local business. The business in question was kept secret up until the day before the event so that no word of it would leak out. Finally it was revealed that we would be mobbing Sweet Divas, a chocolate shop at 400 Beach Drive. We were told to meet at noon in North Straub Park and it wasn’t hard to find our meeting spot.

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Slowly a crowd of Yelpers began to form.

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This is Sophie, and original Yelper:

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At 12:15 Brett, the Yelp Tampa Bay Community Manager, gathered us all together…

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and led us across the street and up the sidewalk…

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to Sweet Divas Chocolates.

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And then we mobbed it.

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Janice, the employee working at Sweet Divas was helping a customer and had her back turned towards the door…

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as our group of over 30 Yelpers filled the store.

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When Janice finally noticed us her reaction was priceless. She was blown away.

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Brett explained to her that this was Yelp Tampa Bay’s first cash mob and that we were there to show some love to a local business. He told her that we would be patient and were there to spend money.

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My friend Ali was coming later and I planned to hang out and meet her, so I was in no hurry and wandered around the store. There was so much to see!

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Of course the chocolate cases are amazing. Most all of the confections on display are created by the Sweet Divas, owners Christy and Jeanne.

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But there is so much in the store beyond the beautiful chocolates!

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There are many sampling stations throughout the shop.

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I picked up some caramels to use as part of a teacher gift for Christmas.

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Tea Forte and other cocktail fixings!

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I grabbed a couple of these Handmade Marshmallows (each one contained a dozen) for hostess gifts for upcoming holiday parties:

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They have a huge assortment of pretty gift boxes for chocolates.

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And amazing Tea Forte teas.

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I got a couple of different sampler boxes of tea for gifts and a box of this coconut chai latte tea for myself.

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Chocolate sauces and liqueurs:

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Sipping chocolate!

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It’s basically an endless display of deliciousness.

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Sweet Divas homemade ice cream!

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I got a bunch of Christmas shopping done!

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Everybody was so cheerfully buying stuff. Chocolate makes people happy.

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Sweet event Brett!

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Just as the mob was finally clearing out one of the owners, Christy, arrived and got to hear the whole story.

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I think she is a Yelp fan now!

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I had a great time checking out a local business that I had walked by many times but had never visited. So long Sophie…see you at the next Yelp event!

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I did bring home two pieces of chocolate covered Applewood smoked bacon for the boys.

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Cal did a happy dance.

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I tried a bite (for the blog).

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Strange, but good.

Be sure to check out Sweet Divas the next time you are on Beach Drive in St. Pete. Tell them Yelp sent you!

Cya.